Creating a plan before acting can save you a lot of time. Knowing the facts before creating that plan can save you even more time. Indeed, knowing the facts about digital marketing will minimize drawbacks for your strategy. Although it is tempting to jump straight in, being realistic about marketing will increase your strength to handle it well. For whatever weaknesses it has, digital marketing is a worthwhile investment if you can weigh the risks and align it with your business goals. What, then, are these facts about digital marketing? Digital marketing fact 1: it is not that cheap to implement Merely setting up a website, PPC ad campaign and social media profile is an oversimplification of what digital marketing entails. It is also an underestimation of the costs. The competition is too high for digital marketing; to remain competitive, you need the best minds and allocation of resources. Social media ads, PPC (pay per click), SEO services (search engine optimization), co